Getting Started and No One Really Knows
This week has been an interesting one in that I shot my first video for our elevator pitch. What took the most time was figuring out how to get it uploaded. :) With my $100 business, I have purchased most of what I need and I have convinced my wife to help make the breakfast bars which will save me a lot of time. I have been called to be on the executive board of my daughter's school and so I really don't have a lot of extra time in the week between work school and family, but I will still make it work. In the readings this week, I really enjoyed reading about the purple cow as I have always personally felt that it is the best way to attract new clients. Standing out and being different is what gets noticed and appreciated by the consumers. I also enjoyed reading in the E-Myth book about the writer's life and how he didn't really figure what he wanted to do with his life until he hit about 40. In his search for himself, he was able to uncover a under served market, entrepreneurs. I too have noticed this in a lot of the business owners that I meet; they know how to do the technical side of their business but really don't know how to run a business and keep it running for an extended period of time. Occasionally I run across business owners that have failed enough times to know what not to do and they are usually the most successful ones. I don't have any plans to leave my job but at least I am learning more about running a business so that if I do, at least I won't be doing it blindly.